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Unintended consequences

6 March 2015

This is the result when you succeed in connecting some people with other people through your brand, going beyond the usual business of your company. One of the most innovative communication approaches for winning recognition of the brand you believe in and want to be a part of people's lives and emotions. It turned out that we started that level of communication already in 2011. At the time, we went out into parks and squares all over the country to take free measurements of vital indicators of everyone willing that and for this purpose we opened posts at SCS pharmacies. This was not the end for us and we started publication of a free newspaper Strong Day that provided useful advice and articles on how to live a healthy life. Because our philosophy is that by raising the culture of life we could improve our health and everyday life, because it is our conviction that „Optimum Health is Maximum Vitality”!