As the largest Bulgarian pharmaceutical company Sopharma AD works not only to ensure access to modern treatment and for digitalization of healthcare in Bulgaria.
The only way to drive any industry forward in these disruptive times is the marriage between innovation and social justice.
This is in the core of pharmacy, so the industry just have to remember it. Sopharma does it. The Company goes beyond the borders of traditional pharmaceuticals investments and supports healthy living forums and festivals.
Sopharma AD supports the idea that health is not a lifestyle issue, but the only up to date and conscious way of living. That’s why Sophrama AD invests in programs and activities, including digital, related to health.
- Social disease responsibility
Affordable treatment for smoking cessation with Tabex®. At the end of 2014 New Zealand scientists found out that the medicinal product Tabex® is the most efficient device for smoking cessation. Sopharma AD actively spread the news and ensured further work on the registration of the product Tabex® on new markets, especially where this disease is widespread, with good outlooks. The company developed a mobile app #ExSmoker Tabex on 3 languages - bulgarian, english and russian, that help to quit smoking and motivates quitters through advices and gamification.
The 2015 Campaign against the spread of the bluetongue disease started on time. The Campaign was in accordance with the approved national plan and EC sanction, confirmed the Executive Director of the Bulgarian Food Safety Agency, Prof. Plamen Mollov. Vaccines for a total amount of BGN 4 625 000 were supplied by relevant decision of the Government. Brussels reimbursed half of that amount. Due to the warm and humid weather in September and October 2014, the disease spread irrespective of the measures promptly undertaken, to over 2155 settlements in the territory of the whole country and the number of domestic livestock slaughtered or dead reached 472 cattle, 556 goats and 36 252 sheep. The price of one dose of the vaccine supplied is 1 euro, and the product was administered once to sheep and twice to cattle. This is an inactivated serotype 4 vaccine manufactured, labelled and packaged in France.
It has been approved according to all European standards, it has all the veterinary and medical certificates required. Its supplier under the urgent terms of action is Sopharma. It was announced by the Company that soon it will start manufacturing basic vaccines needed for stock-farming, which will make the access of Bulgarian farmers to such protection cheaper.
- Digital Social Responsibility
In digital era Sopharma AD provides all kinds of information, related to our products and different kind of health problems and health care through our digital channels.
The company communicates through Sopharma AD’ youtube channel and company profiles in facebook and twitter. Everyone can find us not only through our corporate profile, but using our different profiles related to different themes #Zdravi, #Silenden, #Ilovemyheart.
The company created two different apps - #Exsmoker and #Zdravi.
#Zdravi (means Haalthy) - a social platform, that include a mobile application, blog and a facebook society, active not only in all social media but also offline. #Zdravi aims to created social commitment giving advices on physical and mental health and focus the attention on healthy living. Sopharma AD wants to show that “healthy” does not mean “boring” or “tough”.
#Zdravi Sopharma is launching the “Healthy” campaign with a portable Interactive installation designed especially for the project. The campaign is dedicated to promote easy to follow practices for healthy living by measuring health indicators, such as pulse, and providing easy to implement advice according to the health indicators measured, upon performing the advice and the installation drops the participator a present. The installation can be placed at different places where the people passing could interact with. #Zdravi made offline events during the year for healthy cooking, how to be healthy and beautiful, sport events. Mobile app #Zdravi won first “Digital Oscar” award for online project and the awards for online project and CSR for business sector of Bulgarian PR Society.
- We for society
We for society was our national project for measurement of basic health parameters and providing information about health culture. This social project was realized in different towns in Bulgaria with our mobile group and in pharma stores and after transformation of program - in several pension clubs in Sofia.
To provide the feeling of actual care and support, Sopharma AD asked professionals to measure blood pressure, carbon monoxide in the lungs, the volume of inhaled air, as well as a recommendation to visit a general practitioner, if necessary.
Sopharma AD joint project with Darik radio to promote healthy lifestyle in urban environment. The company built the bicycle rack Zdravi in a modern and eco style infront of National library and at Bulgarian National Tennis Center in Kniaz Boris Garden. Sopharma AD supported Sofiabike in a bike tour to Sofia Sveta Gora for the Saint Sofia Day, 17.09.2015.
- “Help from a friend”
“In house” charity bazaar, aimed to cultivate charity and voluntary participation of Sopharma employees. The project is really sustainable and Sopharma AD organizes bazaars 2-3 times in a year since 2010.
- CSR programs for healthy living
Sopharma AD supported the 7th edition of “Diplomats & Friends" tennis tournament that took place at the tennis courts of the National Tennis Center at Knyaz Borisova Gradina in Sofia. Traditionally, the tournament was organized under the patronage of the Ministry of Foreign Affairs.
The Tournament Sopharma 2015 for best shooters gathers the Best Sports Shooters in Bulgaria from the 2nd to the 4th of November. The competition was organized jointly by the pharmaceutical company and Levski Sopharma Shooting Club, and besides the top shooters with pistols and rifles in men’s and women’s category, the competition gave a chance to the talents in boys’ and girls’ category.
Sopharma AD plans tournament to become annual and with a continuing focus on the development of adolescents.