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Equity story

Established, trusted brand with a 80+ year track record.

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Leadership

Leadership

Leading domestic player with strong market position in Bulgaria, backed by competitive pricing and strong recognisable brands.

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Growth

Growth

Strong presence and track record in high‐growth CIS markets, constantly expanding into new geographies.

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Portfolio

Portfolio

Diversified product portfolio with own “phyto-based” products. Growth potential in introduction of existing key products on new markets and building pipeline.

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Profitability

Profitability

Strong financial performance on key markets despite unfavourable macro coupled with superior profitability and strong balance sheet.

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Business model

Business model

Leading producer and distributor, vertically integrated in one Group creating competitive advantage.

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M&A

M&A

Further M&A potential for value creation – capability of M&A execution well proved in the past years.