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Equity story

Established, trusted brand with a 80+ year track record.

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Leadership

Leadership

Leading domestic player with strong market position in Bulgaria, backed by competitive pricing and strong recognisable brands.

Growth

Growth

Strong presence and track record in high‐growth CIS markets, constantly expanding into new geographies.

Portfolio

Portfolio

Diversified product portfolio with own “phyto-based” products. Growth potential in introduction of existing key products on new markets and building pipeline.

Profitability

Profitability

Strong financial performance on key markets despite unfavourable macro coupled with superior profitability and strong balance sheet.

Business model

Business model

Leading producer and distributor, vertically integrated in one Group creating competitive advantage.

M&A

M&A

Further M&A potential for value creation – capability of M&A execution well proved in the past years.