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Generation Awake - Every Choice makes the World Different

13 March 2013

Generation Awake accepted Sopharma as their partner and adherent. “Generation Awake” - the European Commission campaign is for efficient use of natural resources. It is oriented to active people ready to change their daily habits, to make a better place of the World we are living in.

The campaign topic each year is different, which for 2014 is the better management of wastes. This is a key element to achieve the Green Economy objectives.

Generation Awake shows us what we can do in our life to reduce wastes and to make a more reasonable use of natural resources such as water, energy, wood and metals. The intelligent approach to the daily round has an enormous impact on our life and the lives of our family and friends. Our choice makes not only our own world different but also the whole planet.