Wednesday, May 18, 2016 - 12:55
The first “edition” of the international awards for interactive marketing, IAB Mixx Awards 2015 in Bulgaria, took place yesterday in Cinegrand Movie Theatre. The mobile application of Sopharma Zdravi took the digital Oscar in the category Mobile, and it was the only nominated mobile application among 42 applications for participation in the awards in this category. In the category Social, in which it also participated, #Zdravi was among the three nominated finalists. IAB Mixx Awards are a standard for achievements in the digital world and they outline the future trends of development. The winners inspire the Internet community and influence the whole digital industry, as well as everyone who has touched to the realization of the presented campaigns. Companies compete in 7 categories: “Direct Response and Lead Generation”, “Branded Content”, “Cross Media Integration”, “Interactive Video Campaign”, “Mobile”, “Social”, “Brave”. They have been evaluated on four basic criteria by a jury which included Emil Olovanov – Regional Manager, Crimtan for the Balkans; Alexander Varov – Portfolio Manager - NetInfo; Iliya Yakov – Creative Director at Ogilvy Sofia; Maria Todorova – Co-founder and Managing Director of the digital agency NEXT-DC; Ventsislav Kostov – CEO of the online advertising network Httpool; Georgi Malchev –Digital Marketing Manager at Mtel; Justine Toms –Business Development Manager, ABC Design & Communication Group. Part of the award is also the free participation of the winners from the Bulgarian edition in the awards of the European and the world edition of the Competition: The IAB MIXX Awards New York and Europe.