This is the result when you succeed in connecting some people with other people through your brand, going beyond the usual business of your company. One of the most innovative communication approaches for winning recognition of the brand you believe in and want to be a part of people's lives and emotions. It turned out that we started that level of communication already in 2011. At the time, we went out into parks and squares all over the country to take free measurements of vital indicators of everyone willing that and for this purpose we opened posts at SCS pharmacies.

Vaccination against bluetongue has started since the first week of March, within the efficacy season required, before culicoides, mosquitoes spreading the disease have started flying. The Campaign is in accordance with the approved national plan and EC sanction, confirmed the Executive Director of the Bulgarian Food Safety Agency, Prof. Plamen Mollov, at a special press conference. Vaccines for a total amount of BGN 4 625 000 were supplied by relevant decision of the Government. Brussels will reimburse half of that amount.

Following the adoption of the European Commission guiding principles promoting good governance in the pharmaceutical sector initiated by the former vice-president of the Commission, Antonio Tajani, the EGA (European Generic and Biosimilar medicines Association) stated its commitment on ethics and transparency by introducing its Code of Conduct. The Bulgarian Generic Pharmaceutical Association (BG Pharma), as a member of EGA, also introduces these standards to its Code of Conduct and shall work consistently for their application.

Ognian Donev, Chairman of the Board of Directors and Executive Director of Sopharma AD, speaking for Banker newspaper Mr Donev, your company completed 2014 with profit but both it and its sales are declining. Do you expect this tendency to continue during the coming months? - The main reason for the lack of growth last year is the crisis in two basic markets where the company has long traditions and very good positions – in Russia and in Ukraine. The unpredictability of the situation there caused discrepancy between our plans (for the year) and reality.

On the 14th and 15th of April, one of the largest Bulgarian cultural events for the last decades will take place in Paris. Then, the exhibition “Epopee of Thracian Kings, Archaeological Discoveries in Bulgaria” will open in the Louvre, showing all the opulence of one of the most ancient and creative civilisations in our land. It is expected that the exhibition which will run until the 20th of July will be seen by 4 mln potential visitors.